Founded and run by Maggie Mason, Barcode Direct (BCD) has over 17 years experience in the identification world.

Maggie started her career working in Public Hospitals in Sydney, moving to the IT industry in the US including Fujitsu. Maggie spent a further 5 years working with multi-national manufacturers of barcode equipment which led to Barcode Direct being born.

Maggie immediately saw a need for barcoding in hospitals which has led to Barcode Direct supplying labels and equipment to 80% of hospitals and private pathology labs throughtout Australia.

Currently our staff at Barcode Direct are committed to being the major supplier of Patient Identification Wristbands to Australian Hospitals.

Our company values are outlined in our mission statement. We strive for excellence in customer service, job satisfaction for employees, and respect for our clients and suppliers.


We at Barcode Direct are committed to

  • Excellence in customer service
  • Prosperity for the Company
  • A harmonious working environment


We value our clients and our suppliers. Our management and staff are working together to achieve the best possible outcomes for our clients in order to achieve our goals.


We treat our team, our suppliers and our clients with trust, respect, equality and dignity.


To be the leader in specialised chosen markets

  • Committed to providing training and motivation of our team
  • Committed to excellence in customer service
  • Committed to minimising our impact on the environment


We take our commitments seriously with sincerity and take responsibility for our actions.


We embrace change, accept it and strive for improvement.

Maggie Mason Founder